GONSO – the German traditional brand already exists since 1979 and is since then specialized in perfect fit cycling shorts. The company founder Hans Gonser invented that time the first cycling shorts with a synthetic seat pad, and still inspires the GONSO team with his tireless zeal.
In the summer 2021 collection, a lot of freshness and courage was allowed to enter the designs. Loud, fashionable and young prints on the jerseys also drew the attention of younger buyers to the traditional company. Matching shorts in different fits rounded off this collection.
The detail-loving Swabians implemented edgy men’s styles and feminine lines for the ladies, and thus took a further step towards perfecting the gender-specific fits and looks.
In this collection I designed 15 styles completely new. They are both technical and playful to appeal to younger people who have a high demand for quality and sustainability in addition to the proven target group.