Cruising on a 20-inch BMX bike with frayed jeans, a Walkman in your pocket and headphones blaring out „Another brick in the wall“ by Pink Floyd. In no other decade was the desire to „break the rules“ and and „just let go“ as great as in the 1980s.
PROTECTIVE’s 2022 summer collection takes up exactly this attitude towards life, this style as well as the originality, that embodied that time. As in the early days of BMX culture back then, for PROTECTIVE it’s less about performance or adhering to certain rules.
In 2022 they don’t swim with the flow again, but instead deliver the next highlight in bikewear innovation. It is a tribute to the 80s and 90s, the beginnings of PROTECTIVE.
Through a mix of innovative and sustainable technologies with designs from a unique past, they create a completely new collection that combines style and statement in equal measure.